Dr. Cross is sought out to work with entrepreneurs as well as senior executives at leading institutions such as , World Ministry of Positive Thought, Bache, Weyman & Mulliner Advt., and the Citty Attorney's Office; and has recently advised in the development of life strategy coaching education at First Church of Creative Mind organization..

Dr. Cross teaches and conducts seminars at top educational institutions; including through regional television and radio broadcasts.Dr. Cross' Mind Conditioning Concept CD has helped thousands of people achieve that American dream of prosperity.

With over twenty years of coaching and training, Dr. Cross is founder and CEO of two non-profit organizations, an advertising agency and Life Strategies Coaching. and prior to that Dr. Cross was a well known radio broadcaster in the city of Los Angeles, California.His business background makes him especially effective in working with entrepreneurs, executives, and their teams.

In addition to his work with businesses, Dr. Cross is highly praised for his work with individuals, couples, and families on designing and achieving their goals.

Dr. Cross has been called upon as an expert and is referenced in several national publications.

Dr. Cross has an uncanny ability to build leaders, happiness, wealth, and deep, lasting satisfaction in life. He is a true motivator, counselor and life strategist.